# G OING VOCAL FOR LOCAL# 'Local things must be unbranded cause they are meant to be', these are usually the things we mostly hear from the people around us, don't we? Well, what exactly is a brand? According to me and our Civics book, it is just a name given to specify our products different from others, or unique to be exact. Putting it apart, being in a lock down for about 3 to 4 months has been difficult for big business families, but what about others? What about the people with small businesses, or about the ones who just started their business while the lock down struck, big deal, huh? We people think that imported stuff is the best, but how do we know that for sure? Isn't it because of the marketing and advertising which follows? How do we know that the local stuff is not equally good, or better? I say that we should promote local manufacturing. Should we forget that about 60% of India ...